The winter holidays can be a slow time in real estate, especially in the Northeast. Buyers and sellers can go into hibernation and forgo battling the weather. Perhaps you’re planning on taking some time off too.
Still, the winter is not the time to let potential clients forget about you. Instead, take the holiday month to boost your digital marketing strategy with these ideas. The boon of any digital marketing plan is that a little work in advance will allow you to relax and take that much needed time off for the holidays.
Winter is the perfect time to advertise your local brick-and-mortar business, if you have one. This is the time when many people are home for the holidays, restless, and out walking around shopping or exploring the town. Luckily, Facebook offers a local awareness feature that targets audiences when they’re near your business. This is also a great option to get more people aware of your Facebook business page, where they have the opportunity to follow you and interact with your business in the future.
Get in the spirit
If you do launch a local awareness ad mentioned above, be sure to treat your visitors and curious locals to some holiday cheer. Consider offering coffee or hot cocoa to passersby, or offer free gift wrapping to shoppers if your office is in a busy downtown area.
Let people get to know your story
The holidays are all about connection. Launch a digital campaign that shares your story as a business, how you got into real estate, or why your community matters to you. Showcase yourself, your colleagues and employees to position your business as real and human in the digital world.
Use strong visual elements
Any digital advertising campaign launched during this time will be competing with all the mistletoe and mouth-watering recipes in peoples’ newsfeeds. Make sure any social posts you deploy are bold, visually compelling, and comply with the design guidelines for that platform. (For instance, you can find Facebook’s advertising guidelines here.) Consider using stock photography if you don’t have any professional photos or video at your disposal.